The Rebel

The rebel brand archetype is an expert in developing truly radical ideas. Some rebel brands can be seen as revolutionary.

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They expose what isn’t working in the world and then overturn it in their own way. Action-orientated, they will bring fresh perspectives, new outlooks and inspirational changes.

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At their best, they are brave, adaptable and free-spirited and they will position themselves as an alternative to the mainstream, making an effort to stand out.

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They won't stick to industry conventions, they introduce a new attitude and let people know that it’s acceptable not to be a sheep in society.

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