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Brand Archetypes

The Rebel

The rebel brand archetype is an expert in developing truly radical ideas. Some rebel brands can be seen as revolutionary.

They expose what isn’t working in the world and then overturn it in their own way. Action-orientated, they will bring fresh perspectives, new outlooks and inspirational changes.

At their best, they are brave, adaptable and free-spirited and they will position themselves as an alternative to the mainstream, making an effort to stand out.

They won't stick to industry conventions, they introduce a new attitude and let people know that it’s acceptable not to be a sheep in society.

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