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Too Much Focus On Product
When I started working on Twinsaver, one of the challenges was their lack of content diversification. Their content was product-heavy.
The role of social media is not to sell but to build brand awareness and cement your brand in consumers' minds to influence their purchase decisions.
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More content pillars
My task was to propose diversified content that South Africans could relate to.
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Content pillars
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South African Trends
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South African languages; Skhaftin Tips, Kota Recipes, Biryani Recipes, Braai Competitions.
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Best social media practices include short video marketing, aesthetics, and short copy.
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Data-driven Content Strategy
Every month, I research what is trending on social media and see how we can leverage social media trends with the Twinsaver Brand to build brand awareness.
I compile and present analytics reports with recommendations to internal teams and external stakeholders such as clients, Brand Managers, and Marketing Managers.
We use the data as a foundation for the following month's content strategy.
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Results!!! +107 increase in impressions!!
Since using this content strategy, there has been a 107% increase in impressions, and a 28% increase in the number of leads and traffic generated for the Twinsaver website.